Speaking during an event celebrating Kenya’s growing creative industry, the Head of State revealed that he had initially opposed his daughter’s decision to study film, believing at the time that it was not a stable or promising career path. However, he acknowledged that he was wrong and publicly apologised to her.
Ruto said his understanding of the creative economy has significantly changed over the years, especially after witnessing the rapid growth of the film, music, fashion and digital content sectors both in Kenya and globally.
“I want to apologise to my daughter because when she told me she wanted to study film, I discouraged her. I thought it was not the right path,” the President said. “Today, I know I was wrong.”
The remarks drew applause from creatives and industry stakeholders attending the event, many of whom interpreted the statement as a major shift in attitude toward Kenya’s arts and entertainment industry.
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Ruto noted that the creative sector has become one of the fastest-growing economic spaces in the country, providing employment opportunities for thousands of young people.
He said the government is now focused on creating policies and institutions that support talent development, investment and global market access for Kenyan creatives.
The President’s remarks come at a time when his administration is increasing attention on the creative economy.
Recently, State House announced the establishment of a Creative Economy Office aimed at coordinating government support for sectors such as gaming, film, music and fashion.
Industry players have long argued that many African parents discourage children from pursuing careers in arts and entertainment due to fears about financial insecurity and lack of opportunities.
Ruto’s admission has therefore resonated widely online, with many Kenyans praising him for openly acknowledging his mistake.
Several social media users described the apology as relatable and refreshing, saying it reflected the changing perception of creative careers among African families.
Others noted that Kenya’s film industry continues to gain international recognition, with local productions increasingly appearing on global streaming platforms and international festivals.
Ruto encouraged parents to support children pursuing creative talents, saying the future economy will heavily depend on innovation, storytelling, technology and digital skills.
“We must stop limiting our children to traditional careers only,” he said. “The creative industry is a serious business and a source of livelihoods for many young people.”
The President’s emotional remarks have since sparked widespread discussion across the country, with many creatives calling the apology symbolic of a broader cultural shift in how artistic careers are viewed in Kenya.
