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President Dr William Samoei Arap Ruto is trying to make amends as the country gears
President Dr William Samoei Arap Ruto is trying to make amends as the country gears up to the next general elections. The president knows very well that he is not in good terms with many Kenyans. Thus, he has decided to work smart as he tries to give Kenyans a reason to vote for him in 2027.
President William Ruto has directed the Kenya Revenue Authority (KRA) to revert the consolidated cargo valuation threshold to Ksh2.5 million, in a move expected to ease pressure on importers and traders affected by changes in customs assessment.
The directive is likely to have significant implications for businesses involved in importing goods, particularly small and medium-sized enterprises that have raised concerns over the financial burden associated with higher cargo valuations. The valuation framework determines the customs value used in calculating applicable taxes and duties on imported consignments.
Ruto’s intervention comes amid continued efforts by the government to balance revenue collection with the need to support businesses and maintain efficient trade operations. The decision is also expected to provide greater clarity to importers and customs agents who have faced uncertainty over the applicable valuation requirements.
KRA will now be expected to implement the presidential directive and align its cargo valuation procedures with the revised threshold. The move could help reduce costs for affected traders while improving predictability in the importation process and supporting economic activity at Kenya’s ports and borders.
This move is seen by many Kenyans as a strategy by President Dr William Samoei Arap Ruto to win over his opponents come 2027 general elections. But whichever way the president is trying to appease Kenyans, many citizens are still suffering with harsh economic situation in the country under his watch. Whether he will succeed in his plan to win over Kenyans in the next general elections or not, time will tell.
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